How Social Media Can Help You
I began my agent career in late 2009 by learning the textbook way of cold calling, face to face meetings, baseball card deals, car deals, and… appearances. Not that these still don’t or shouldn’t exist, but there is now a more effective way that’s not so abrasive.
I always had an entrepreneurial spirit and loved to build things. I started working with an athlete in the CrossFit space and I learned quickly that CF was going to be something very big. Knowing that these athletes didn’t have the income like traditional sports athletes and needed a full-time job or sponsors to help them so they could train full time, I began learning about social platforms back in 2011, with Facebook and Twitter being the most notable at the time. Seeing that certain celebrities and athletes were only allowed to have 5k friends, It wasn’t until I realized if we made our athletes a fan page, that we could get them more exposure and this resulted in more fans; which got them the opportunities to work with larger companies as sponsors……. As Instagram came to life it was if all the things fell into place for companies and athletes. It was the perfect partnership for athletes to use products they love and get paid, while companies can get quick exposure and eyeballs on their products with a push of a button. After almost 10 years of helping Crossfit, Baseball, and Olympic athletes build social media platforms, I realized the power in it for all of us, as many of you already know. Social media can and will bring value to your life by following others, so why don’t you fill others proverbial cups and help add value to others lives?
So what are some of the PRO TIPS of social media?
First- understand what social media is, or specifically what each platform offers. Instagram for example is a story. Your story. People that follow you want to hear and see you. ex: hobbies, work, foods you like, pets, family, products and maybe tips or life hacks that can bring value to someone else’s life. Here are some basic steps to best get your story across-
Personalize your account
- Let people in on what it is you do! High quality photos are visually pleasing, and will help with higher engagement.
- The more often you post, the higher chance you have of posting an engaging post- thus exposing you to other accounts via the “explore” page.
- Consistency = Exposure
- Have your insta or FB stories always going, but not too many!
- The more you let people in on your hobbies, interests, and passions, the more chances they have to identify with you. By keeping a consistent theme across your account, people can identify who you are and what you have to offer, faster.
- The use of “Stories” (Polls, Replies, Trends, Helps to not overwhelm)
- Use hashtags #. They exist for a reason, around 5-7 that are relatable to that photo
- Tag & mention people, companies, restaurants, etc. Repost great content from others
- Take us along your journey and what you want us to gain from it
- Comment on others pics and respond back to comments on your photos
For those that are new to social media, this will be a great foundation to start with. Stay tuned for more Pro tips on how Social media can help you or your business.
Cheers
Jason St Clair
